Zymurgy Beer Series

2019

Roles: Art Director, Logo Designer

Contributors: Chelcie Blackmun, illustration

In 2019, The Stranger partnered with some of our favorite local breweries to present Zymurgy, a series of beer events where fascinating conversation and wonderful beer are brought together. The consisted of three events, each focusing on a different brewing style, featuring three different brewers/breweries each. They were: Weird Fermentation, Haze Craze, and Barrel Wizards.

This project required working closely with Lester Black, one of The Stranger’s own news and lifestyle writers, and the moderator and organizer of the events. Together, we conceptualized the stylization for the event series, which started with a logo. After drawing several options for Lester, we settled on a typeface that played off of my own handwriting and simple mark.

I then worked with one of The Stranger’s best designers Chelcie Blackmun to create a color scheme and stylistic approach that would work for all three events, including incorporating her hand-lettering for texture. The end product is a clean, simple, and thoughtfully constructed set of assets that were used across all The Stranger’s platforms leading up to the sold-out events.

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